How do you know if you need a new website?
You probably need a new website if it looks dated, loads slowly, is hard to use on a phone, does not appear on Google, or simply does not bring in enquiries. A website should win you customers. If yours does not, it is working against you.
Seven warning signs
- It does not work properly on mobile. If visitors have to pinch and zoom, most will leave. Every modern site should adapt to any screen size.
- It looks out of date. Visitors judge your business in seconds. An old design suggests an old business, even when your work is excellent.
- It is slow. Slow pages frustrate visitors and can hold back your Google rankings.
- You cannot find yourself on Google. If customers searching for what you sell do not find you, your site is invisible where it matters most.
- There is no clear next step. Every page should tell visitors what to do: call, book, buy or enquire. If it is not obvious, people drift away.
- It is hard for you to update. If changing a price or adding a page means waiting on a developer for days, your site is slowing your business down.
- It brings in no leads or sales. Traffic without enquiries is a design and messaging problem, and both can be fixed.
What a redesign should deliver
A good redesign is not just a fresh coat of paint. It should make your site faster, easier to use, simpler to update yourself and easier to find in Google. It should also make it obvious what you do, who you do it for and how to get in touch.
Redesign or start again?
Sometimes a refresh of design and content is enough. Sometimes the foundations are the problem, and rebuilding on a platform like WordPress saves money over time. We will tell you honestly which one you need.
Proof it works
When Indium Design needed a website to showcase creative, complex work, we built something that looks great and is easy to use. It is the second site we have built for them. Repeat clients are the best sign that a website is doing its job.
Find out what your website is costing you
We take a stand against websites that do not work for your business. If yours is not pulling its weight, let us have a look. Ask Azure Creative to review your website