Hot on the heels of last months announcement that Google Chrome will alert users of sites without SSL certificates, comes the news that from from January 2017 Google will penalise mobile websites with annoying pop ups.
Google’s definition of intrusive interstitials [pop ups] are as follows:
- Popups that cover the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
- Standalone interstitial that the user has to dismiss before accessing the main content
- Interstitials with layouts where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath it.
That is not to say that all pop ups will be banned on mobile, Google stating pop ups that use a reasonable amount of space, Membership logins and Terms of Service notices will be OK.
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