Every week we’ll be profiling a couple of blog posts that we think are very valuable to anyone interested in WordPress or Web Designs.

Oli Gardner from Unbounce takes a look at Clarity of Value Proposition

If, like me, you have a keen interest in Landing Page design and execution, you must follow the posts at Unbounce. Unbounce founder Oli Gardner knows more about Landing Pages than any other living person. Fact. He is also known to wear a kilt.

https://unbounce.com/landing-pages/increase-conversions-by-improving-the-clarity-of-your-value-proposition/

How Content Can Succeed By Making Enemies by Rand Fishkin

I found this “Whiteboard Friday” post by Rand fascinating and I think it makes a lot of sense. If you’re appealing to somebody, chances are you are pissing someone else off.

https://moz.com/blog/content-by-making-enemies

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